The D.N.S.C.T. is here to address the recent and relentless march of technology toward Convenience, Efficiency and Utility

Map applications that enable humans to find their way anywhere on earth, thereby eliminating the lovely possibility of getting lost and stumbling upon a new-found friend.


Waterproof watches with a such precise accuracy they forestall serendipity and surprise.

And yes, speakers that remove all mystery from the world by responding to your voice command.

Everywhere one looks – from airports to the streets to hotel rooms and even cocktail bars and sidewalk cafes, one sees an unremitting progression toward making reliable technology entirely USUAL.


Thus, it falls to ourselves — makers of a gin concocted through an absurdly complex and inefficient process — to stand up and offer an alternative to the prevailing societal movement to make every aspect of life as predictable and mundane as a doorknob.

We introduce the most marvelous, least logical innovations of the millennia, under the Hendrick’s Dept. of Not-So-Convenient Technology.


Introducing Horatio

The world’s first (and only) somewhat smart speaker

Alack! Horatio is no more! Sadly Horatio is sold out (probably forever). Do not despair though, our Department of Not-So-Convenient Technology will be announcing a new nonsensically inefficient contraption shortly. In the meantime, might we suggest you ogle our other essential paraphernalia at the Hendrick’s Tiny Shop.

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